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哔哩哔哩-W(09626):25年三季报点评:广告增速表现优异,盈利能力持续改善
Guoxin Securities·2025-11-20 02:26

Investment Rating - The investment rating for the company is "Outperform the Market" [5][3] Core Insights - The company has shown significant improvement in profitability, with a net profit of 680 million yuan in Q3 2025, compared to a loss of 1.37 billion yuan in the same period last year [1][8] - Revenue for the first three quarters of 2025 reached 22.026 billion yuan, a year-on-year increase of 15.34%, with a gross profit margin growth of 34.2% [1][8] - The advertising business has performed exceptionally well, with a revenue of 4.45 billion yuan in the first three quarters, up 20% year-on-year, driven by a significant increase in performance-based advertising [2][16] - User engagement metrics are strong, with monthly active users (MAU) reaching 376 million and daily active users (DAU) at 117 million, both marking historical highs [12][1] Summary by Sections Financial Performance - For Q3 2025, the company achieved a revenue of 7.69 billion yuan, reflecting a 5% year-on-year and quarter-on-quarter growth [1][8] - Adjusted net profit for Q3 was 786 million yuan, with a remarkable increase of 233% year-on-year and 40% quarter-on-quarter [1][8] - The company generated operating cash flow of 5.308 billion yuan, up from 4.614 billion yuan in the same period last year [1][8] User Metrics - The platform's MAU and DAU grew by 8% and 9% year-on-year, respectively, indicating strong user retention and engagement [12][1] - Average daily usage time per active user reached 112 minutes, a 6% increase year-on-year [12][1] - Monthly paying users increased by 17% year-on-year, totaling 35 million [12][1] Advertising and Gaming Revenue - The advertising segment's revenue in Q3 was 2.57 billion yuan, a 23% increase year-on-year, benefiting from a shift towards performance-based advertising [2][16] - Mobile gaming revenue for Q3 was 1.511 billion yuan, down 17% year-on-year due to high base effects from previous successful titles [2][18] - The company plans to launch new games to enhance its gaming portfolio, with promising titles expected in the near future [2][18] Future Outlook - The company has revised its profit forecasts upward, expecting net profits of 1.223 billion yuan, 2.041 billion yuan, and 3.251 billion yuan for 2025, 2026, and 2027, respectively [3][19] - The anticipated growth in advertising, gaming, and value-added services, supported by advancements in AI technology, suggests a positive long-term outlook for the company [3][19]