KAIYUAN SECURITIES·2025-11-20 02:41Investment Rating - The investment rating for Baidu Group is "Buy" (maintained) [1] Core Insights - Baidu's Q3 2025 profits exceeded expectations, with significant revenue contributions from AI [6][7] - The AI search transformation is stabilizing, and new business segments like AI marketing and cloud services are driving revenue growth [6][8] - The company has revised its non-GAAP net profit forecasts for 2025-2027 upwards, reflecting a positive outlook on AI and cloud contributions [6] Financial Summary - For Q3 2025, Baidu reported revenues of 311.7 billion yuan, a year-on-year decline of 7%, but slightly above Bloomberg consensus expectations [7] - Non-GAAP net profit for Q3 2025 was 37.7 billion yuan, down 36% year-on-year, yet better than the expected 26.3 billion yuan [7] - The core online marketing revenue decreased by 18% year-on-year, attributed to macroeconomic impacts and internal search transformation adjustments [7] - AI cloud revenue grew by 33% year-on-year to 42 billion yuan, with AI high-performance computing subscription revenue increasing by 128% [7] - The projected non-GAAP net profits for 2025, 2026, and 2027 are 19.55 billion, 21.91 billion, and 24.82 billion yuan respectively, with corresponding year-on-year growth rates of -27.6%, +12.1%, and +13.3% [9] Valuation Metrics - The current stock price corresponds to a P/E ratio of 15.0 for 2025, 13.4 for 2026, and 11.8 for 2027 [6][9] - The projected diluted EPS for 2025, 2026, and 2027 are 6.8, 7.6, and 8.6 yuan respectively [9]