Investment Rating - The report initiates coverage with a "Buy" rating for the company [4]. Core Views - The company is a leading player in the home hardware industry, focusing on design, brand building, and channel development, with a strong emphasis on product design and marketing expertise from its founder [2][20]. - The company has shown robust growth, with projected revenues of 2.857 billion yuan in 2024, representing a year-on-year increase of 28.6%, and a net profit of 531 million yuan, up 59.7% year-on-year [2][4]. - The home hardware industry is characterized by a fragmented market structure, with the company holding the top market share in the storage hardware segment [3][92]. Summary by Sections Company Overview - Founded in 2004, the company specializes in home hardware, including storage hardware, basic hardware, kitchen and bathroom hardware, and outdoor furniture [20]. - The company emphasizes product design, brand awareness, and a balanced channel structure, with no reliance on a single major customer [2][20]. Industry Landscape - The home hardware industry in China exceeds 200 billion yuan, with exports nearing 100 billion yuan, indicating a significant domestic market [3][92]. - The company ranks first in market share for storage hardware, with a strong online sales presence [3][92]. Growth Drivers - Revenue growth is driven by product category expansion, channel development, and international market exploration [4]. - The company’s revenue composition for 2024 is projected to be 30% from storage hardware, 43% from basic hardware, 13% from kitchen and bathroom hardware, 9% from outdoor furniture, and 5% from other products [4][21]. Financial Forecast and Investment Recommendations - The company is expected to achieve net profits of 712 million yuan, 896 million yuan, and 1.094 billion yuan for the years 2025, 2026, and 2027, respectively, with growth rates of 34%, 26%, and 22% [4][6]. - The report suggests that the company’s balanced multi-category and multi-channel strategy, along with its strong profitability, justifies the "Buy" rating [4].
悍高集团（001221）：从悍高看 to B 生意赚钱效应如何胜过 to C