Changjiang Securities·2025-11-20 23:30Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - In Q3 2025, the company achieved revenue of 7.69 billion yuan, representing a year-on-year growth of 5%. The gross profit reached 2.82 billion yuan, with a year-on-year increase of 11%. The gross margin improved by 1.8 percentage points to 36.7%, marking the 13th consecutive quarter of sequential improvement. The Non-GAAP net profit was 790 million yuan, showing a significant year-on-year growth of 233% [2][5]. Revenue Performance - The advertising revenue for Q3 2025 was 2.57 billion yuan, up 23% year-on-year and 5% quarter-on-quarter, driven by improved advertising product supply and algorithmic enhancements. The revenue from value-added services was 3.02 billion yuan, reflecting a 7% year-on-year increase, primarily due to higher income from paid memberships. Revenue from IP derivatives and other businesses reached 580 million yuan, boosted by successful offline events. However, mobile game revenue declined by 17% year-on-year to 1.51 billion yuan, attributed to high base effects from a previous title [9]. Operational Metrics - The community ecosystem of the company remains vibrant, with Daily Active Users (DAU) reaching 117 million (up 9% year-on-year) and Monthly Active Users (MAU) at 376 million (up 8% year-on-year). The average daily usage time increased by 6 minutes to 112 minutes. Approximately 2.5 million content creators earned income on the platform, with average earnings per creator rising by 22% year-on-year. The number of premium members reached 25.4 million, and the retention rate for formal members after 12 months was 80% [9]. Profitability Analysis - The gross profit for Q3 2025 increased by 11% to 2.82 billion yuan, driven by growth in high-margin businesses and effective cost control. The gross margin improved by 1.8 percentage points to 36.7%. Sales expenses decreased by 13% year-on-year, mainly due to reduced marketing costs for games, while R&D expenses remained stable. The Non-GAAP net profit of 790 million yuan represented a year-on-year increase of 233%, and the net operating cash flow was 2.02 billion yuan, indicating nine consecutive quarters of positive operating cash flow, suggesting a healthy business cycle [9].