快递10月数据点评：件量增速降至较低水平，双十一热度略低预期

Investment Rating - The industry investment rating is "Positive" [39] Core Viewpoints - The growth rate of express delivery volume has decreased to a low level, with October's national express service business volume reaching 17.6 billion pieces, a year-on-year increase of 7.9%, marking the lowest growth rate of the year [1][10] - The decline in the growth rate is attributed to a decrease in the enthusiasm for this year's Double Eleven shopping festival, as consumers are becoming more rational and impulsive spending is reduced due to prolonged promotional periods and consumption downgrade [2][7] - The express delivery companies are showing a divergence in strategies, with companies like Yunda experiencing a significant drop in growth rate, while companies like YTO maintain a relatively high growth rate due to a strong desire to increase market share [2][17] - The average revenue per piece for the major express companies has continued to rise, but the extent of the increase varies among companies, indicating a clear differentiation in strategies [3][28] Summary by Sections 1. Overview of the Industry - In October, the express delivery business volume reached 17.6 billion pieces, with a year-on-year growth of 7.9%. The same-city business volume decreased by 7.4%, while the intercity business volume increased by 9.6% [10][20] - The trend of "anti-involution" has been forming since July, leading to a significant decline in growth rates [7][10] 2. Express Delivery Volume - The express delivery volume growth rate has further declined in October, which is believed to be related to the cooling of the Double Eleven shopping festival [10][17] 3. Average Revenue per Piece - The average revenue per piece for the major express companies has shown a continued increase, with Shentong, YTO, and Yunda experiencing month-on-month increases of 2.8%, 0.9%, and 4.5% respectively [28][29] - The average revenue per piece for the industry has seen a year-on-year decline of 3.0% [26][28] 4. Structural Changes - The industry concentration ratio (CR8) in October was 87.0, an increase of 1.8 compared to the same period last year, indicating a slight increase in market concentration [35][36] 5. Investment Recommendations - The current anti-involution trend is expected to have strong sustainability, leading to a high-quality transformation in the industry. Companies are encouraged to focus on service quality rather than solely on volume [39]