Orient Securities·2025-11-21 11:10Investment Rating - The report maintains a "Buy" rating for the company with a target price of 102.81 HKD per share, based on a PE valuation method [3][4][8]. Core Insights - The company's e-commerce commission revenue showed strong performance in Q3, with a year-on-year growth of 21%, driven by value-added services such as influencer distribution and marketing management [7]. - AI empowerment is expected to enhance advertising efficiency, contributing to stable growth in domestic advertising revenue, projected to grow by 15% in the second half of the year [7]. - The company has adjusted its revenue forecasts for 2025-2027 upwards, reflecting positive trends in e-commerce and controlled sales expenses [3][7]. Financial Forecasts - The adjusted net profit for 2025 is projected to be 182.87 billion CNY, with further increases to 214.57 billion CNY in 2026 and 247.70 billion CNY in 2027 [3][8]. - Revenue is expected to grow from 126.90 billion CNY in 2024 to 142.05 billion CNY in 2025, with a compound annual growth rate of 11.9% [3][8]. - The gross margin is anticipated to improve from 54.6% in 2024 to 56.8% in 2027, indicating better cost management and operational efficiency [3][8]. Valuation Metrics - The company is valued at 4,048 billion CNY based on a PE ratio of 18x for 2026, translating to a market cap of 4,445 billion HKD [3][9]. - The earnings per share (EPS) is projected to increase from 3.56 CNY in 2024 to 5.77 CNY in 2027, reflecting strong profit growth [3][8].