Shenwan Hongyuan Securities·2025-11-22 08:39Investment Rating - The report indicates a positive investment outlook for the home appliance sector, highlighting that the sector outperformed the Shanghai and Shenzhen 300 Index during the week [3][4]. Core Insights - The home appliance sector is experiencing a shift with strategic partnerships, such as Haier Robotics collaborating with INDEMIND to advance embodied robots in home applications [8]. - The report emphasizes three main investment themes: the value and growth potential of leading white and black appliance companies, the technological advancements in core component manufacturers, and the increasing penetration of new consumer categories like cleaning appliances [26][30]. Summary by Sections Market Performance - The home appliance sector index fell by 2.3%, while the Shanghai and Shenzhen 300 Index dropped by 3.8%, indicating a relative outperformance of the sector [3]. - Key companies like Aupu Technology, Zhejiang Meida, and Supor showed positive growth, while Joyoung, Beilong, and Biyi experienced significant declines [4]. Industry Dynamics - Haier Robotics and INDEMIND signed a strategic cooperation agreement to enhance the application of embodied robots in home settings, leveraging Haier's data and supply chain capabilities alongside INDEMIND's AI technology [8]. - Biyi Electric received approval from the China Securities Regulatory Commission for a specific stock issuance, indicating potential capital expansion [9]. Sales Data - In October, sales of cleaning appliances like robotic vacuums and washing machines saw significant year-on-year increases, with robotic vacuum sales up 36.01% and washing machine sales up 60.11% [26]. - Personal care products also showed varied performance, with hairdryer sales slightly increasing while prices decreased, and electric shaver sales rising significantly [30]. Investment Themes - The report identifies three main investment lines: - Dividend and Growth: Leading white and black appliance companies are characterized by low valuations, high dividends, and stable growth, making them attractive investments [26]. - Technology: Core component manufacturers are diversifying into emerging tech fields like robotics and data center cooling, presenting new growth opportunities [26]. - International Expansion: The report highlights the growing demand for cleaning appliances in international markets, particularly in Southeast Asia and South America [26]. Macro Economic Environment - As of November 21, 2025, the USD to RMB exchange rate has decreased by 1.40% since the beginning of the year, which may impact import costs for the home appliance sector [36].