Soochow Securities·2025-11-23 11:31Core Insights - The report emphasizes the importance of "strong, change, and new" in the 2026 strategy for the trading industry, focusing on both external and internal demand, particularly through consumer exports and resource trading [1][3] Group 1: Industry Review and Trends - In 2025, the trading industry benefited from national subsidies, leading to a recovery in consumer demand, particularly in discretionary categories, with growth rates of 18-21% for various consumer goods [3][14] - The "anti-involution" trend has led to a recovery in production profits, with industrial profits showing over 20% year-on-year growth in August and September [3][23] - The rise of new consumption patterns, the impact of trade wars on consumer exports, and the significant increase in gold prices present unique opportunities for the industry [3][24][26] Group 2: Future Directions for the Trading Industry - Consumer exports and trade security are expected to play a crucial role in China's economy, with a focus on building "Chinese brands" globally [3][28] - The gold and jewelry retail sector is anticipated to remain a key area of focus in 2026, despite high gold prices, as consumer habits typically lag behind price changes [3][29] - The bulk trading sector is at a turning point, with potential for the emergence of large Chinese trading groups similar to Japan's trading houses [3][30] - Retail and tourism sectors are expected to undergo significant changes and reforms, providing marginal catalysts for growth [3][31] Group 3: Investment Recommendations - Strong investment opportunities include companies involved in consumer exports such as Xiaoshangcheng, Anker Innovations, and Luguan Technology, as well as gold retail brands like Luk Fook Holdings and Chow Tai Fook [3][33] - Companies undergoing changes in trading cycles and brand development, such as Xiamen Xiangyu and Yonghui Superstores, are also recommended [3][34] - New consumption trends represented by brands like Laopu Gold and Pop Mart are highlighted as potential growth areas [3][35] - Companies with low valuations, including Huazhu Group and Miniso, are suggested for consideration [3][36] Group 4: Cross-Border E-commerce Growth - The cross-border e-commerce sector is experiencing high growth, with exports reaching 2.6 trillion yuan in 2024, a 10.8% increase year-on-year [42] - The sector's growth is driven by China's supply chain advantages and increasing e-commerce penetration in overseas markets [42][45] - Future growth in cross-border e-commerce is expected to be fueled by the branding of supply chains and the continued rise of overseas e-commerce platforms [42][45] Group 5: Bulk Supply Chain Recovery - The bulk supply chain industry is fragmented, with leading companies holding less than 2% market share, indicating significant growth potential [54] - The market concentration in the bulk supply chain sector is increasing, with leading companies showing continuous growth [54][58] - As domestic manufacturing becomes more specialized, the advantages of leading supply chain companies in terms of scale and efficiency are expected to enhance their market share [58]