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细分赛道显复苏迹象,高端消费和新零售优成长
GOLDEN SUN SECURITIES·2025-11-23 11:53

Investment Rating - The report maintains an "Increase" rating for the industry [6] Core Viewpoints - The report indicates signs of recovery in the retail sector, particularly in high-end consumption and new retail, supported by recent quarterly performance disclosures from consumer companies [1] - The recovery is attributed to both low base effects from the previous year and the resilience of specific market segments, suggesting a strengthening foundation for domestic consumption [1] Summary by Sections Brand Performance - Richemont Group reported a 14% revenue increase in Q3 2025, with a 7% growth in mainland China, driven primarily by jewelry sales [2] - Burberry's same-store sales turned positive for the first time since 2024, with a 3% increase in China, benefiting from a low base effect [2] Property Performance - Swire Properties reported retail sales growth of 41.9% in Shanghai and 7.8% in Beijing for the first three quarters of 2025, indicating improving retail performance [3] - China Resources Land's total contract sales in October 2025 were approximately 15.2 billion yuan, a decrease of 51%, but recurring income showed a 3% increase [3] New Retail Developments - Walmart's Q3 2026 revenue reached $179.5 billion, a 5.8% year-on-year increase, with a 21.8% growth in China and a 32% increase in e-commerce sales [4] - Miniso reported a 28% revenue growth in Q3 2025, with a net profit increase of 12% and a total of 8,138 stores globally [5] Industry Trends - The retail index showed a decline of 7.24% recently, underperforming the Shanghai Composite Index by 3.34 percentage points [14] - The report highlights the importance of new consumption trends and the potential for growth in sectors like duty-free shopping and cross-border e-commerce [10] Company Dynamics - Yum China announced a new strategic plan aiming for significant growth in store numbers and profitability over the next three years [21] - Huitongda Network plans to acquire a 57% stake in Cognition Boundary, enhancing its market position [21] Industry Developments - Good Sale has introduced coffee sales in select stores, maintaining a low-price strategy [23] - JD's discount supermarket is set to open a new location, expanding its market coverage [23] - Hema's new discount community supermarket model is entering the Guangdong market, indicating strategic expansion [24]