GOLDEN SUN SECURITIES·2025-11-23 12:23Investment Rating - The report maintains a "Buy" rating for JD Group [3][5]. Core Views - JD Group reported a revenue of 299.1 billion yuan for Q3 2025, representing a year-on-year growth of 14.9%. The revenue breakdown includes JD Retail at 250.6 billion yuan, JD Logistics at 55.1 billion yuan, and new businesses at 15.6 billion yuan, with respective growth rates of 11.4%, 24.1%, and 213.7% [1]. - The company recorded a consolidated operating loss of 1.1 billion yuan for the quarter, with JD Retail and JD Logistics achieving operating profit margins of 5.9% and 2.3%, while new businesses had a negative margin of 100.9% [1]. - Non-GAAP net profit attributable to shareholders was 5.8 billion yuan, a decline of 56% year-on-year, with a non-GAAP net profit margin of approximately 1.9% [1]. Revenue Growth and User Engagement - As of October, JD's annual active users exceeded 700 million, with a 40% year-on-year increase in user numbers and purchase frequency [2]. - The revenue growth for JD's consumer goods and daily necessities categories was 4.9% and 18.8%, respectively, with the daily necessities category growing approximately four times faster than the industry average [2]. - The platform and advertising service revenue growth accelerated, achieving a year-on-year increase of 23.7% [2]. Delivery Business Performance - JD's delivery business continues to improve, with a significant reduction in operating losses due to increased order volume and a higher proportion of high-ticket orders [2][3]. - The number of quality restaurants on the delivery platform has surpassed 2 million, with top 300 restaurant brands seeing a 13-fold increase in daily order volume since launch [3]. - The "Seven Fresh Kitchen" initiative has gained consumer recognition, contributing to a 12% increase in order volume for nearby quality restaurants [3]. Financial Projections - The report forecasts revenues of 1,328.7 billion yuan, 1,415.5 billion yuan, and 1,512.9 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 14.7%, 6.5%, and 6.9% [3][4]. - Non-GAAP net profit projections for the same years are 28 billion yuan, 39.5 billion yuan, and 51.4 billion yuan, with year-on-year changes of -41.5%, 40.9%, and 30.3% [3][4]. - The report estimates a reasonable market capitalization of 335.3 billion yuan for JD, corresponding to target prices of 32 USD and 124 HKD [3].