Guoxin Securities·2025-11-23 12:21Investment Rating - The investment rating for Baidu Group is "Outperform the Market" [7] Core Insights - Baidu Group reported a total revenue of 31.2 billion yuan in Q3 2025, a year-on-year decrease of 7%. The adjusted net profit attributable to shareholders was 3.8 billion yuan, down 36% year-on-year, with a net profit margin of 12% [1][10] - The company experienced a significant impairment loss of approximately 16 billion yuan due to the rapid enhancement of high-performance computing capabilities, which is expected to mark a low point for profit margins, with future improvements anticipated [1][10] - Advertising revenue faced pressure, declining 18% year-on-year to 15.3 billion yuan, accounting for 62% of Baidu's core revenue. The company is accelerating its transition to AI search, with 70% of search result pages now containing AI-generated content [2][16] Revenue Breakdown - Baidu's AI new business revenue reached 10 billion yuan, with AI high-performance computing facility subscription revenue increasing by 128% year-on-year. The AI business is divided into three segments: 1. Intelligent Cloud Infrastructure: Revenue of 4.2 billion yuan, up 33% year-on-year 2. AI Applications: Revenue of 2.6 billion yuan, up 6% year-on-year 3. AI Native Marketing Services: Revenue of 2.8 billion yuan, a strong growth of 262% year-on-year, representing 18% of Baidu's core online marketing revenue [3][25] - The company expects adjusted net profits for 2025-2027 to be 19.6 billion, 21.6 billion, and 24.6 billion yuan, respectively, with a downward adjustment of 7%, 11%, and 12% [29] Financial Forecasts - The financial forecasts for Baidu Group indicate a slight decline in revenue for 2025, with total revenue projected at 130.4 billion yuan, a decrease of 2% year-on-year. Adjusted net profit is expected to drop to 19.6 billion yuan, a decrease of 27.4% [5][33] - Key financial metrics include an adjusted EPS of 7.13 yuan for 2025 and a projected P/E ratio of 14.9 [5][33]