SSAW Hotels(SZ:301073) HUAXI Securities·2025-11-23 14:30Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company has approved the acquisition of the remaining 21% equity in Zhejiang Junlan Hotel Management Co., making it a wholly-owned subsidiary, with a total acquisition cost of 79.8 million yuan [2] - Junlan Management has shown strong growth, managing over 270 hotels with a total of more than 60,000 rooms, and has generated revenues of 90.6 million yuan and net profits of 38.6 million yuan in 2024 [3] - The acquisition is expected to enhance the company's management capabilities and brand competitiveness, allowing for better decision-making in service standards, pricing, and regional layout [3] - The acquisition price is based on performance assessments for 2025 and 2026, with the company having sufficient cash reserves to cover the initial payment, indicating minimal operational impact [4] - The acquisition is projected to increase the company's net profit attributable to shareholders, with an estimated increase of 7.69 million yuan in 2026 [5] Summary by Sections Event Overview - The company held a board meeting to approve the cash acquisition of minority shares in Junlan Management, with the total price set at 79.8 million yuan [2] Financial Performance - Junlan Management's financials show a positive trend, with total assets of 96.5 million yuan and net assets of 56.5 million yuan as of July 31, 2025 [3] - The company expects revenue growth from 703 million yuan in 2025 to 962 million yuan in 2027, with net profit projected to rise from 17 million yuan to 92 million yuan during the same period [7] Investment Strategy - The company is transitioning towards a hotel management platform model, focusing on franchise expansion and international partnerships to drive growth [6] - The company has signed 25 franchise agreements, with 8 already operational, and is exploring new brand collaborations to enhance revenue streams [6][7]