Orient Securities·2025-11-24 02:04Investment Rating - The investment rating for the company is "Buy (Maintain)" with a target price of 124.52 HKD per share [5][9]. Core Insights - The company's core revenue for Q3 2025 was 24.7 billion CNY, a year-over-year decrease of 7%, primarily due to a decline in online marketing revenue, which fell by 18% to 15.3 billion CNY. Non-online marketing revenue, however, increased by 21% to 9.3 billion CNY. The change in revenue structure led to a gross margin decline to 47.3%, down 11.5 percentage points year-over-year. The company reported a core operating loss of 15 billion CNY and an adjusted net profit of 3.8 billion CNY for Q3 2025. The company is currently transitioning from traditional search engine advertising to AI-driven business models, with expectations of short-term pressure on traditional advertising revenue but potential improvements in profitability following asset impairments [8][9]. Financial Forecasts - The company’s projected adjusted net profits for 2025-2027 are 19.3 billion CNY, 19.5 billion CNY, and 22.0 billion CNY, respectively. The PE valuation method suggests a reasonable value of 311.7 billion CNY, equivalent to 342.5 billion HKD, based on a 16x PE for 2026 [9][11]. Financial Performance - Key financial metrics for the company include: - Revenue (in million CNY): 134,598 in 2023, projected to decline to 128,951 in 2025, before recovering to 144,353 in 2027 - Gross Margin: 52% in 2023, expected to decrease to 44% in 2025, then recover to 47% by 2027 - Net Profit Margin: 21% in 2023, projected to drop to 15% in 2025, and stabilize at 15% in 2027 - Earnings Per Share (CNY): 10.24 in 2023, declining to 7.12 in 2025, and recovering to 8.09 by 2027 [4][11].