连锁餐饮11月跟踪：推荐火锅产业链龙头

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [1] Core Insights - The report highlights that the hot pot industry chain leaders are recommended for investment, particularly focusing on companies like Guoquan and Xiaocaiyuan, which have shown strong growth in revenue and operational efficiency [3][29] - The overall restaurant industry in October 2025 saw a year-on-year revenue increase of 3.8%, with the growth rate surpassing that of retail goods [3][11] - The report indicates that the coffee segment has experienced significant concentration growth, with a CR10 increase of 26.2% in October [3][15] Summary by Sections Market Overview - In October 2025, the A-share, H-share, and US stock markets saw significant gains in the restaurant sector, with Guoquan leading due to strong Q3 performance forecasts [2][7] - The report notes that the restaurant industry's revenue growth has accelerated compared to previous months, driven by holiday effects and domestic demand policies [3][11] Segment Tracking - The report tracks various segments, noting that coffee and Huizhou cuisine saw the largest increases in market concentration, while the milk tea segment experienced a decline [3][15] - The expansion of Western fast-food brands was prominent, with major players like KFC and McDonald's leading in new store openings [24] Store Expansion Data - Guoquan reported a significant increase in store openings, with a net addition of 361 stores in Q3 2025, aiming for a total of 1,000 new stores by year-end [29] - Xiaocaiyuan plans to open 29 new stores in November 2025, continuing its expansion trend [29] Core Brand Performance - The report indicates that Haidilao's table turnover rate has turned positive due to low base effects and early winter conditions, while other major brands maintain stable same-store performance [28] - The tea beverage sector is facing challenges with growth rates slowing down due to reduced platform subsidies, although leading brands are still managing to grow through product diversification [28]