GOLDEN SUN SECURITIES·2025-11-24 10:14Investment Rating - The report maintains a "Buy" rating for Kuaishou Technology [3][6]. Core Insights - Kuaishou's revenue for Q3 2025 reached 35.6 billion yuan, a year-on-year increase of 14.2%. The revenue from online marketing services, live streaming, and other services was 20.1 billion, 9.6 billion, and 5.9 billion yuan, respectively, with growth rates of 14.0%, 2.5%, and 41.3% [1]. - The company's operating profit for the quarter was 5.3 billion yuan, with an operating profit margin of approximately 14.9%. The non-GAAP net profit attributable to shareholders was 5.0 billion yuan, up 26.3% year-on-year, with a non-GAAP net profit margin of about 14.0% [1]. - E-commerce GMV grew robustly, increasing by 15.2% year-on-year to 385 billion yuan, with a healthy development in the average buyer structure and active user repurchase frequency [1][2]. - The AI models, such as OneRec and G4RL, have become new drivers for advertising revenue growth, contributing approximately 4%-5% to domestic online advertising revenue [2]. Financial Summary - The projected revenues for Kuaishou from 2025 to 2027 are 141.5 billion, 155.0 billion, and 167.0 billion yuan, representing year-on-year growth rates of 11%, 10%, and 8% respectively. Adjusted net profits are expected to be 20.5 billion, 24.8 billion, and 27.8 billion yuan, with growth rates of 16%, 21%, and 12% [3][5]. - The adjusted EPS for the same period is projected to be 4.8, 5.8, and 6.5 yuan, with a net asset return rate of 25.6%, 24.2%, and 21.8% respectively [5][12]. - The target price for Kuaishou is set at 94 HKD based on a 15x P/E ratio for 2026 estimates [3].