Guoxin Securities·2025-11-24 14:06Investment Rating - The report maintains an "Outperform the Market" rating for the social services sector [4][26]. Core Insights - The social services sector is expected to benefit from continuous government policies aimed at expanding domestic demand, leading to a potential valuation recovery during the reporting period [4][26]. - The report highlights the performance of key stocks within the sector, with notable gains from Yum China (9.53%), Kede Education (9.20%), and Jinjiang Hotels (8.99%) [14][17]. - The anticipated increase in the number of college graduates in 2026, projected to reach 12.7 million, is expected to drive demand in the education sector [19]. Summary by Sections Market Review - The consumer services sector experienced a decline of 2.03% during the reporting period but outperformed the broader market by 2.78 percentage points [13][14]. - The report period was from November 10, 2025, to November 23, 2025, with the CSI 300 index declining by 4.81% [13][14]. Industry and Company Dynamics - Sanya launched its sixth round of duty-free consumption vouchers, which will run until December 31, 2025, targeting both travelers and local residents [18]. - JD Retail has established a new prepared food division, indicating a strategic upgrade in its operations [21]. - NetEase Youdao reported a 51.1% year-on-year increase in online marketing service revenue, becoming its largest revenue source for the first time [22]. Stock Holdings Analysis - Key stocks in the Hong Kong market saw changes in holdings, with Tianli International Holdings and Gu Ming receiving increases in shareholding [25]. Investment Recommendations - The report suggests a focus on stocks such as China Duty Free Group, Huazhu Group, and Trip.com Group, among others, for potential investment [4][26]. - Mid-term recommendations include companies like Meituan, Misyue Group, and Ctrip Group, indicating a diversified investment strategy [4][26]. Key Company Earnings Forecasts - The report provides earnings per share (EPS) estimates for several companies, with China Duty Free Group projected to have an EPS of 1.91 CNY in 2025 and 2.28 CNY in 2026 [5].