BOSS直聘-W(02076):2025Q3 业绩点评:需求回暖,带动业绩加速增长
GUOTAI HAITONG SECURITIES·2025-11-25 11:23

Investment Rating - The investment rating for BOSS Zhipin is "Buy" [6][10]. Core Insights - The report highlights a significant recovery in demand, leading to accelerated revenue growth. Despite restrained marketing expenditures, the company achieved its growth targets [2][10]. - The company has demonstrated excellent cost control, resulting in continued positive growth in core operating metrics and an increase in profit margins. Adjusted net profit estimates for 2025, 2026, and 2027 have been raised to 3.71 billion, 4.20 billion, and 4.85 billion RMB respectively [10][11]. - The report indicates that the recruitment demand has shown clear improvement, with new job postings increasing by 25% year-on-year in Q3 2025. The number of active users on the recruiter side has also seen a significant rise [10][11]. Financial Summary - Revenue for 2023 is projected at 5,952.03 million RMB, with a growth rate of 31.94%. This is expected to increase to 7,355.68 million RMB in 2024, representing a growth rate of 23.58% [4][11]. - The gross profit for 2023 is estimated at 4,892.17 million RMB, with a steady increase projected in subsequent years [4]. - The adjusted net profit margin is expected to rise from 41.21% in 2023 to 48.09% by 2027, indicating improved profitability [4][11]. Market Data - The current stock price is 80.00 HKD, with a market capitalization of 77,012 million HKD [6][7]. - The stock has a 52-week price range of 47.45 to 97.80 HKD, indicating volatility in the market [7]. Performance Indicators - The report notes that the company has maintained a high level of user engagement, with over 40 million new users added from January to October 2025, despite a reduction in marketing spending [10][11]. - The adjusted net profit for Q3 2025 was reported at 9.91 billion RMB, reflecting a year-on-year increase of 34.23% [10].