Bluetrum(SH:688332) Donghai Securities·2025-11-26 11:04Investment Rating - The report initiates coverage with a "Buy" rating for the company [4][8]. Core Insights - The company is a leading domestic AIOT enterprise based on the RISC-V instruction set, maintaining a leading net profit margin in the industry. It has developed a range of high-performance CPU cores and various functional module IPs, including Bluetooth and audio chips, which are widely used in wireless interconnected terminals [4][14]. - The company has experienced significant revenue growth, with a compound annual growth rate (CAGR) of approximately 18.36% from 2020 to 2024, driven by its competitive pricing strategy and expansion into emerging markets [4][44]. - The global TWS earphone market is expected to grow significantly, with a projected CAGR of 34.88% over the next eight years, benefiting the company as it captures a substantial market share [4][8]. - The company is diversifying its AIOT product offerings, including smart wearables and wireless microphones, and is well-positioned to capitalize on the industry's growth [4][5]. Summary by Sections Company Overview - The company is a leading integrated circuit design firm focused on wireless audio SoC chips, established in 2016 and listed on the STAR Market in 2022. It has developed a product architecture consisting of ten product lines, including Bluetooth earphone chips and AIoT chips [14][21]. Product Structure - The company has a diverse product structure with a focus on Bluetooth earphone chips (59% of revenue), Bluetooth speaker chips (21%), and smart wearable chips (7%) for 2024. The product range is expanding to meet various market demands [4][28]. Financial Performance - The company's revenue is projected to reach 20.02 billion yuan in 2025, with a net profit of 3.17 billion yuan. The net profit margin has remained above 13%, indicating strong cost control and operational efficiency [6][44][49]. Market Opportunities - The global TWS earphone market is projected to reach approximately $51.4 billion in 2022, with significant growth expected in the coming years. The company is well-positioned to benefit from this trend due to its strong market presence and product offerings [4][8]. Competitive Position - The company maintains a competitive edge through its proprietary RISC-V architecture, which allows for cost savings and flexibility in chip design. This positions the company favorably against competitors in the AIOT space [17][49]. Future Outlook - The company is expected to continue its growth trajectory, with revenue forecasts of 24.11 billion yuan in 2026 and 29.65 billion yuan in 2027, reflecting a robust market demand for its products [6][8].