北交所专题报告：政策环境持续优化，新消费领域打开成长空间

Group 1: Policy Environment and Consumer Recovery - The national policy has been continuously enhancing support for service consumption, leading to a steady recovery in domestic demand, with a focus on sectors such as elderly care, tourism, and household services [13][15][17] - In October 2025, the retail sales of consumer goods increased by 2.9% year-on-year, with the catering sector boosted by the "Double Festival" effect, showing a 3.8% increase [17][22] - The consumer price index (CPI) turned positive at +0.2%, indicating a gradual recovery in consumer sentiment and a stable improvement in the overall consumption price system [22][24] Group 2: New Consumption Sectors Analysis - The pet food industry is characterized by high repurchase rates and a growing young pet owner demographic, with the market expected to reach approximately 175.5 billion yuan by 2025, reflecting a growth rate of 7.5% [30][31] - The new-style tea beverage market is projected to reach about 354.7 billion yuan in 2024, with a growth rate of 6.4%, driven by demand upgrades and brand differentiation [34][36] - The "Guzi Economy," which includes merchandise derived from IP such as anime and games, is rapidly expanding, connecting cultural and physical goods consumption among young consumers [40][41] Group 3: Key Companies in New Consumption - Taihu Snow, a leading brand in silk bedding, has established a strong market position through multi-channel strategies and brand recognition, transitioning towards a "new national silk lifestyle brand" [43][44] - Bixinglong, a creative packaging leader, has built significant barriers through a comprehensive service model and strong client relationships with high-end brands, enhancing its market presence [45][46] - Lusi Co., a prominent player in the pet food sector, is leveraging its dual-brand strategy and expanding its domestic market share while maintaining strong growth through its OEM/ODM model [47][48] - Yizhi Konjac, a leader in konjac processing, is capitalizing on its supply chain advantages and product premiumization, with a focus on expanding into functional applications and maintaining strong client relationships [50][51] Group 4: Investment Recommendations - The report suggests focusing on companies with clear brand positioning and category barriers, such as Taihu Snow in the silk bedding sector, which has maintained a leading position for years [54][55] - Companies that align with domestic trends and excel in capacity and channel development, like Lusi Co. in the pet food market, are also highlighted as strong investment opportunities [55] - Firms with supply chain advantages or functional raw material barriers, such as Yizhi Konjac, are recommended for their long-term growth potential in the context of domestic market upgrades [55]