房地产行业（物业服务）2026年度投资策略：\现金奶牛\ +分红稳健，服务消费空间广阔

Core Insights - The property service industry has received strong policy support since 2025, with initiatives aimed at enhancing housing quality and community services, indicating a favorable policy environment for growth [3][11][12]. - The industry is entering a new development phase characterized by five key trends: increasing differentiation in real estate sales, enhanced independent development capabilities, accelerated aging population leading to growth in "property + elderly care," opportunities from urban village renovations, and rising demand for quality property services [3][15][36]. - Internationally, property service giants like Aramark and Sodexo have established strong market positions, with high valuations reflecting the recognition of their business models by capital markets [4][71]. Industry Dynamics - The property service sector is experiencing a shift towards service consumption, with a focus on community value-added services and a reduction in reliance on real estate developers [21][38]. - The average revenue growth for key property companies reached 943 billion yuan in the first half of 2025, marking a year-on-year increase of 6.7%, with a significant portion of income derived from basic property management [5][21]. - The market for property services is expected to expand as urban renewal and old community renovations create new opportunities for property management companies [36][38]. Overseas Benchmarking - The average PE-TTM for Aramark and Sodexo was 30x and 43x respectively, indicating strong market confidence in their business models, while Chinese property stocks are still undervalued compared to these international leaders [4][71]. Sector Performance - As of November 24, 2025, the average stock price increase for sample companies in the property management sector was 19.4%, reflecting market recognition of their performance [4][5]. - The property management index has shown resilience, with performance closely tracking the Hang Seng real estate and construction sector, indicating a degree of investor confidence [4][5]. Investment Recommendations - The report suggests focusing on leading companies with strong operational capabilities and generous long-term dividends, such as Greentown Service and China Resources Mixc Life, while also considering state-owned enterprises with stable financials like China Merchants Jinling and Poly Property [6].