2025年11月房地产市场跟踪:10月房地产市场量价承压,“十五五”指引高质量发展路径
Zhong Cheng Xin Guo Ji·2025-11-28 05:24

Investment Rating - The report indicates a focus on promoting high-quality development in the real estate sector, suggesting a positive long-term outlook for the industry [2][5]. Core Insights - The "14th Five-Year Plan" emphasizes the need for a new development model in real estate, focusing on optimizing supply structures and enhancing living quality, which is a strategic move to address deep-rooted issues in the sector [2][3]. - The report highlights a shift from short-term regulatory measures to long-term mechanisms, indicating a more sustainable approach to managing the real estate market [5]. - The emphasis on "good housing" reflects a commitment to improving housing quality and meeting diverse housing needs, which is expected to enhance consumer confidence and stabilize the market [3][5]. Market Tracking Summary - In October, new home prices continued to decline, with a year-on-year drop of 19.60% in sales area and 25.06% in sales amount, indicating significant downward pressure [6]. - The report notes that the inventory of unsold properties remains high, despite a continuous decrease in the area of unsold properties for eight months [6][8]. - The financing environment for real estate companies is showing signs of improvement, with a net inflow of funds in the bond market, although market sentiment remains cautious [9]. Supply and Demand Dynamics - The report indicates a significant decline in land transaction volumes and prices, with a 13% decrease in land area and a 20% drop in transaction value in October [7]. - The focus on revitalizing underutilized land and properties is highlighted as a key strategy for addressing supply-side challenges [3][5]. - The report emphasizes the need for a multi-tiered housing supply system to meet the diverse needs of different demographic groups, particularly for affordable and improved housing [5].