Huachuang Securities·2025-11-28 07:02Investment Rating - The report has downgraded the investment rating to "Recommended" [1][7][17] Core Views - Li Auto's Q3 2025 results showed a revenue of 27.4 billion yuan, down 36% year-on-year and 10% quarter-on-quarter, with a net profit loss of 620 million yuan, a decrease of 3.4 billion yuan year-on-year and 1.7 billion yuan quarter-on-quarter [1][7] - The decline in sales volume, which reached 93,000 units in Q3 2025, was primarily driven by the L series, reflecting a 39% year-on-year and 16% quarter-on-quarter drop [7][8] - The company is entering a new development phase, focusing on organizational, product, and technological advancements, with plans to upgrade its VLA architecture by the end of the year [7][8] Financial Summary - Total revenue projections for 2025 have been revised down from 130.2 billion yuan to 111.6 billion yuan, with net profit estimates adjusted from 5.7 billion yuan to 1.1 billion yuan [7][8] - The average selling price (ASP) for vehicles in Q3 2025 was 278,000 yuan, showing a slight increase compared to previous periods [7] - The gross margin for Q3 2025 was reported at 16.3%, down 5.2 percentage points year-on-year, primarily due to the MEGA recall, which is estimated to have impacted profits by approximately 1.1 billion yuan [7][8] Sales and Production Outlook - The launch of the Li Auto i6, priced from 249,800 yuan, has garnered over 70,000 orders, although production constraints limited October sales to 6,000 units [7][8] - The company plans to implement a dual-supplier model for i6 batteries starting in November, with expectations to ramp up production capacity to 20,000 units per month by early 2026 [7][8] Valuation and Price Target - The target price range for Li Auto is set between 81.27 and 97.52 HKD, reflecting a potential upside of 12% to 34% based on a relative valuation method [7][8]