继续布局游戏等AI应用,积极关注电影市场回暖
KAIYUAN SECURITIES·2025-11-30 14:57

Investment Rating - The investment rating for the media industry is "Positive (Maintain)" [1] Core Insights - The report highlights a significant increase in the approval of domestic game licenses, with 178 domestic games and 6 imported games approved in November, marking a new monthly high for the year. A total of 1,532 domestic game licenses have been issued in 2025, indicating a robust supply for new game releases [3][4] - The film market is showing signs of recovery, driven by the success of "Zootopia 2," which has grossed over 1.89 billion yuan in the mainland, with a projected final box office of 4.263 billion yuan. Upcoming films are expected to further boost box office revenues [4][5] - The report emphasizes the ongoing development and commercialization of AI applications, particularly in gaming, advertising, and content creation, suggesting continued investment in these sectors [3][4] Summary by Sections Industry Data Overview - "仙逆 H5" ranks first in the iOS free game chart, while "和平精英" leads the iOS revenue chart as of November 29, 2025 [10][14] - The report notes that "明日方舟:终末地" is the top-ranked game in the Android pre-registration chart, and "逆战:未来" leads the iOS pre-registration chart [21][23] Industry News Overview - The report discusses advancements in AI models, including the release of Claude Opus 4.5, which enhances coding and agent capabilities, and the rapid deployment of AI products by Alibaba [31][32] - The gaming market remains vibrant, with a notable increase in the issuance of domestic game licenses, indicating sustained high demand [31][32] Company Recommendations - The report recommends continued investment in AI gaming, AI advertising, AI animation, AI e-commerce, and AI design sectors, highlighting key companies such as 恺英网络, 巨人网络, and 腾讯控股 as beneficiaries [3][4]