Shenwan Hongyuan Securities·2025-11-30 15:24Investment Rating - The report maintains a "Buy" rating for Meituan [3][13] Core Insights - Meituan reported Q3 2025 revenue of Rmb95.5 billion, a 2.0% year-on-year increase, but below consensus expectations of Rmb97.5 billion. The operating profit was Rmb-19.76 billion, significantly lower than Rmb13.69 billion in the same period last year [8][9] - The report indicates that industry competition has peaked, with core local commerce experiencing significant losses in Q3 but expected sequential improvement in Q4. Core local commerce revenue declined by 2.8% year-on-year to Rmb67.4 billion, with an operating margin of -20.9% [9][10] - Meituan Instashopping achieved strong growth, leading the industry, with a focus on enhancing supply and user engagement. The platform launched "Branded Flagship InstaMart," which saw a 300% sales increase on its first day during the "11.11" shopping event [10][11] - New initiatives showed improved profitability, with revenue from new initiatives rising 15.9% year-on-year to Rmb28.0 billion, although operating losses widened to Rmb1.3 billion. Keeta, a new initiative, achieved profitability in Hong Kong ahead of schedule [11][12] Financial Summary - For 2023, Meituan's revenue is projected at Rmb276.7 billion, with a year-on-year growth rate of 25.8%. Adjusted net profit is expected to be Rmb23.3 billion [6][16] - The adjusted net profit forecast for 2025 has been revised down to Rmb-16.6 billion, reflecting the impact of intensified competition on short-term margins [13][16] - The report anticipates a long-term recovery in profitability, with a projected revenue of Rmb365.98 billion in 2025 and Rmb485.30 billion by 2027 [6][16]