家电行业周报：估值洼地，龙头业绩确定性强-20251201

Investment Rating - The industry rating is "Overweight" (first coverage) [4][55] Core Views - The sector has consistently underperformed the market, but is expected to benefit from a market style switch [3][54] - The current valuation is at historical lows, indicating potential for upward movement [7][54] - The report suggests focusing on three key areas within the home appliance industry for investment opportunities [8][55] Summary by Sections Industry Performance - Year-to-date, the home appliance sector has increased by only +7.82%, ranking 21st among 31 Shenwan first-level industries, underperforming the CSI 300 index which rose by +15.04% [6][54] - The main contributors to the sector's performance have been the home appliance components sub-industry, while air conditioning and washing machines have shown stagnation [6][54] Valuation Analysis - The current price-to-earnings (PE) ratio for the home appliance industry is 14.85 times, ranking 27th among 31 Shenwan industries [7][54] - The PE ratio's percentile rank over the past 10 years is only 25.2%, indicating a low valuation compared to the CSI 300 index's 78.2% [7][54] Investment Recommendations - Focus on leading companies in the air conditioning and washing machine sectors, which have stable market shares and strong cash flows, with dividend yields between 4-7% and PE ratios of 7-14 times [8][55] - Consider leading companies in the kitchen and small home appliance segments, as there are opportunities for earnings expectations to improve due to resilient domestic demand and potential increases in overseas demand [8][55] - In the context of style switching and valuation increases, many small and mid-cap companies with low valuations may exhibit significant market capitalization elasticity [8][55]