Investment Rating - The report maintains an 'Overweight' rating for the real estate industry [23]. Core Insights - Recent weeks have seen a rebound in transactions in major cities, with a stable market outlook expected to continue until year-end. Existing home sales are identified as a crucial direction for developing new real estate models, which supports the health of the industry [23][24]. Summary by Sections New Home Sales - In Week 48 of 2025, new home sales in 30 major cities reached 2.13 million square meters, reflecting a week-on-week increase of 9.50% but a year-on-year decrease of 32.55%. First-tier cities sold 520,000 square meters (up 22.2% week-on-week, down 39% year-on-year), second-tier cities sold 1.26 million square meters (up 7.45%, down 30%), and third-tier cities sold 340,000 square meters (up 0.84%, down 31.4%) [24]. Cumulative Sales Data - From November 1-27, 2025, cumulative sales in 30 cities totaled 6.75 million square meters, up 13.7% from October 2025 but down 31% year-on-year. First-tier cities accounted for 1.70 million square meters (up 4%, down 43%), second-tier cities for 3.80 million square meters (up 34%, down 24.15%), and third-tier cities for 1.26 million square meters (down 14.8%, down 27.6%) [24]. Second-Hand Home Sales - In Week 48, second-hand home sales in 24 cities reached 2.15 million square meters, up 1.99% week-on-week but down 15.9% year-on-year. First-tier cities sold 860,000 square meters (up 3.0%, down 24.8%), second-tier cities sold 835,000 square meters (down 0.66%, down 20.3%), and third-tier cities sold 457,000 square meters (up 5.1%, up 24.1%) [25]. Land Transactions - In Week 48, land transaction growth in 100 cities showed an increase, with land supply at 53.55 million square meters and transactions at 25.33 million square meters, resulting in a supply-to-sales ratio of 2.11. The total land transfer revenue was RMB 65.1 billion. For the year, cumulative land supply was 815.15 million square meters (down 12% year-on-year), with transactions at 649.34 million square meters (down 6.7% year-on-year) [26]. Inventory and Clearance Cycle - In October 2025, the inventory clearance cycle in 35 cities continued to rise, with a saleable area of 315.11 million square meters (down 0.82% month-on-month, down 3.44% year-on-year). The clearance cycle averaged 23.13 months, up 2.50% from the previous month and up 0.90% year-on-year [27].
第48周成交回升,现房销售有助行业健康发展
Haitong Securities International·2025-12-01 09:34