可选消费行业2026年投资策略：产业链出海制造确定性，先锋行业恢复创造弹性

Group 1 - The investment logic for the optional consumption sector focuses on the certainty brought by the outbound manufacturing industry chain and the recovery of leading brands [3][37][79] - The strategy emphasizes the acceleration of the industry chain moving to Southeast Asia, leading to a surge in orders and a supply-demand imbalance in the textile and apparel sector [3][43][52] - The terminal consumption environment is stabilizing, with a focus on the recovery of the luxury goods industry, which is expected to show resilience [3][73][76] Group 2 - In 2025, the textile and apparel industry is witnessing a clear trend of manufacturing moving to Southeast Asia, particularly Vietnam, driven by factors such as labor cost differences and tariff impacts [38][43][51] - The investment in Vietnam's manufacturing sector has seen significant growth, with FDI reaching $31.2 billion from mainland China, indicating a strong shift in production capabilities [43][44] - The supply chain dynamics are changing, with brands increasingly transferring orders to Southeast Asia to manage costs and mitigate risks, leading to a potential supply-demand imbalance in the region [52][57] Group 3 - The luxury goods market is experiencing structural changes, with a shift from ostentatious consumption to experiential consumption, which is expected to drive growth in 2026 [73][76] - Companies in the luxury sector, such as LVMH and Richemont, are showing signs of recovery, particularly in the Chinese market, which is crucial for their growth [76][78] - The overall consumer sentiment is gradually improving, which may lead to a recovery in high-net-worth consumer spending in the luxury sector [64][76] Group 4 - Recommended companies for investment include Shenzhou International, which is a leading player in the knitwear industry with a strong presence in China and Southeast Asia, benefiting from supply chain shifts [81] - Another focus is on Superwin International Holdings, a head supplier of functional fabrics, which is well-positioned to capitalize on the growing demand in Southeast Asia due to its early investments in the region [82]