EMEI SHAN(SZ:000888) Haitong Securities International·2025-12-02 08:47Investment Rating - The report gives a rating of "Outperform the Market" for Emei Mountain [4][14]. Core Views - Emei Mountain, with its unique natural scenery and cultural heritage, is expected to significantly enhance its visitor capacity and accessibility due to the renovation of the Jinding Cableway and the construction of Leshan Airport, leading to increased tourist traffic and improved profitability [10][11]. - The company is projected to achieve a net profit attributable to the parent company of 251 million yuan, 308 million yuan, and 346 million yuan for the years 2025 to 2027, respectively, with corresponding EPS of 0.48 yuan, 0.59 yuan, and 0.66 yuan [4][14]. Financial Summary - Total revenue is forecasted to be 1,045 million yuan in 2023, decreasing to 990 million yuan in 2025, and then increasing to 1,105 million yuan by 2027, reflecting a growth rate of 142.3% in 2023 followed by a decline in subsequent years [3][19]. - The net profit attributable to the parent company is expected to rise from 228 million yuan in 2023 to 346 million yuan in 2027, indicating a growth of 256.2% in 2023 [3][19]. - The company’s PE ratio is projected to decrease from 29.79 in 2023 to 19.63 in 2027, suggesting an improving valuation over time [3][19]. Business Development - The company has established a comprehensive business ecosystem comprising "tickets + cableway + hotels + diversified derivatives," leveraging its unique resources and 5A scenic area advantages to drive diversified development [4][15]. - The renovation of the Jinding Cableway is expected to increase its capacity from approximately 1,200 passengers per hour to 3,200 passengers per hour, enhancing visitor experience and operational efficiency [4][30]. - Leshan Airport is anticipated to facilitate tourist growth, with a designed annual throughput of 2.6 million passengers, significantly improving access to Emei Mountain [4][41]. Market Potential - Emei Mountain's visitor numbers in 2024 are projected to be 4.67 million, which is lower than other major Buddhist mountains, indicating substantial room for growth in both visitor numbers and revenue [4][51]. - The differentiated pricing strategy has shown effectiveness, with ticket prices varying by season, which has contributed to a stable increase in visitor numbers [4][50].