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Investment Rating - The industry rating is "Outperform the Market" [8] Core Insights - The report highlights a K-shaped consumption trend, emphasizing the importance of high-end and cost-effective products in the beauty sector. Online sales in the beauty industry for the first ten months of 2025 reached approximately 217.08 billion yuan, with a year-on-year growth rate of 6.1% [2][27] - The retail and trendy toy sectors are expected to see a recovery in high-end department store traffic due to the K-shaped consumption trend and the upcoming consumption peak season [3] - The tourism sector is focusing on Hainan's duty-free and tourism company mergers and acquisitions, with domestic travel increasing by 18.0% year-on-year in the first three quarters of 2025 [5][42] - The gold and jewelry sector is showing resilience in consumer demand despite tax policy changes, with major brands maintaining strong sales growth [6][49] - The restaurant industry is witnessing a divide, with growth potential in specific segments, particularly for leading brands like Yum China and Xiaocaiyuan [6][51] Summary by Sections Trendy Toys - Online sales in the trendy toy sector for the first ten months of 2025 reached approximately 664.43 million yuan, with a year-on-year growth rate of 65% [4][13] Beauty - Online sales in the beauty sector for the first ten months of 2025 reached approximately 217.08 billion yuan, with a year-on-year growth rate of 6.1% [2][27] Duty-Free and Tourism - The new duty-free shopping policy in Hainan is expected to stimulate consumer spending, with a significant increase in shopping amounts and visitor numbers [34][39] - Domestic travel numbers reached 4.998 billion in the first three quarters of 2025, a year-on-year increase of 18.0% [42] Gold and Jewelry - Following the new tax policy, the price of gold jewelry has increased, but consumer demand remains strong, with major brands reporting significant sales growth [6][49] Restaurant - The restaurant sector is seeing a split, with growth in specific segments. Yum China's same-store sales improved by 1% year-on-year in Q3 2025, and Xiaocaiyuan is expanding rapidly [6][51][62]