Investment Rating - The report maintains an OUTPERFORM rating for Chagee Holdings, with a current price of US$15.90 and a target price of US$19.10, indicating a potential upside of approximately 20% [2][6]. Core Insights - The company is experiencing short-term pressure in the domestic market, with a revenue decline of 9% year-on-year in Q3, while overseas growth is gaining momentum, particularly with a 75% increase in overseas GMV [3][4][15]. - The company plans to implement a high-quality development strategy in 2026, focusing on expanding operating hours and enhancing profitability despite anticipated pressures from the direct sales business [5][6][15]. Financial Performance Summary - Revenue for 2024 is projected at RMB 12.4 billion, with a growth rate of 167% year-on-year, followed by RMB 13.3 billion in 2025, representing a 7% increase [11][15]. - The adjusted net profit for 2025 is estimated at RMB 2.22 billion, down 12% from the previous year, with a net profit margin of 16.7% [11][15]. - The gross profit margin is expected to improve to 53.7% in 2025, up from 49.6% in 2024, driven by an increase in the proportion of revenue from company-owned stores [5][11]. Market and Operational Insights - The company opened 246 new stores in Q3, with a total of 7,076 stores, reflecting a 24% year-on-year increase in store count [4][5]. - The average monthly GMV per store in Greater China decreased by 28% year-on-year to RMB 379,000, while overseas stores reported an average monthly GMV of RMB 426,000, down 6% year-on-year [4][13]. - The company has entered new markets, including Vietnam and the Philippines, expanding its international footprint [4][5].
霸王茶姬（CHA）：国内短期仍承压，海外增长渐发力