Haitong Securities International·2025-12-03 00:41Investment Focus - The report highlights a favorable market style for essential consumer goods in China, with several companies rated as "Outperform," including Guizhou Moutai, Wuliangye, and Yili [1]. Industry Overview - In November 2025, four out of eight tracked essential consumer sectors showed positive growth, including condiments, frozen foods, soft drinks, and dining, while four sectors, such as high-end and below-average baijiu, dairy products, and beer, experienced negative growth [3][8]. - The overall growth rate across all sectors has weakened compared to the previous month, attributed to macroeconomic conditions, structural industry conflicts, and seasonal factors [3][8]. Price Trends - In November, wholesale prices for most baijiu brands declined, with Guizhou Moutai's prices dropping by 110 to 90 yuan compared to the previous month [4][20]. - The average price for Wuliangye remained stable, while the market for high-end baijiu showed a decline in both volume and price [9][10]. Cost Analysis - The cost index for six categories of consumer goods mostly increased in November, with soft drinks and dairy products rising by 2.50% and 0.74%, respectively [4][48]. - The prices of raw materials such as paper and plastic have shown significant year-on-year changes, with paper prices increasing by 17.5% [4]. Fund Flow - As of the end of November, net inflows into Hong Kong Stock Connect reached 111.58 billion yuan, with the essential consumer sector's market capitalization share increasing by 0.32 percentage points [5]. Valuation Metrics - By the end of November, the PE historical percentile for A-share food and beverage was at 21%, with the beer sector at a low of 1% [5]. - The median valuation for leading A-share food and beverage companies remained stable at 22x, while H-share essential consumer sector PE historical percentile was at 24% [5]. Recommendations - The report suggests focusing on high-dividend stocks as a long-term strategy, particularly in the dairy sector, which is expected to recover first, and regional leaders in the baijiu market [6].