交银国际每日晨报-20251203

Consumer Industry - The consumer market in mainland China has shown a mild recovery since 2025, with cautious consumer sentiment expected to continue into 2026, leading to a new normal characterized by moderate growth and structural differentiation in demand [1] - Companies can seize growth opportunities by focusing on product positioning, channel layout, and technology application, while also exploring overseas markets as a strategic path for growth [1] - The report suggests a dual strategy for investment: allocate to defensive sectors with stable cash flow and strong demand resilience, while also actively pursuing high-growth structural opportunities [2] Automotive Industry - In November, BYD's passenger car sales reached 474,921 units, showing a year-on-year increase of 8.7% but a month-on-month decline of 5.8% [3] - NIO delivered 36,275 new cars in November, marking a significant year-on-year increase of 76.3% and a month-on-month increase of 10.2% [4] - Xpeng Motors delivered 36,728 units in November, reflecting a year-on-year increase of 18.9% but a month-on-month decline of 12.6% [5] - Li Auto delivered 33,181 new cars in November, with a year-on-year decrease of 31.9% and a month-on-month increase of 4.5%, impacted by supply chain bottlenecks [8] - Leap Motor achieved total deliveries of 70,327 units in November, a year-on-year increase of 75.1% [8] - The report emphasizes the importance of maintaining caution regarding short-term fluctuations while focusing on structural opportunities in the automotive sector [11]