从“猎奇”到“信赖”折叠屏手机用户发展洞察报告

Investment Rating - The report does not explicitly state an investment rating for the folding screen mobile phone industry Core Insights - The folding screen mobile phone has emerged as a strategic direction to break the growth bottleneck in the smartphone market, with significant growth expected from 2022 to 2024 [10][11] - The folding screen technology has evolved significantly, focusing on durability, user experience, and diverse forms [14][24] - The Chinese folding screen mobile phone industry is expected to lead globally due to technological advancements, cost control, and market innovation [23][24] Summary by Sections 01 Current Development of the Folding Screen Mobile Phone Industry - The global smartphone market has entered a phase of stock competition since 2017, with annual shipments declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [6][7] - Folding screen mobile phones are redefining user experience and are expected to maintain high growth rates in shipments from 2022 to 2024 [11][12] - The folding screen technology has undergone continuous evolution, focusing on core hardware reliability and software ecosystem optimization [14] 02 Brand Competition in the Folding Screen Mobile Phone Market - The global shipment of folding screen smartphones is projected to reach 6.6 million units in the first half of 2025, with a 0.1% year-on-year growth expected for the entire year [71] - In China, the shipment of folding screen smartphones is expected to reach 9.69 million units in 2024, with a steady growth trend observed [74] - The market is dominated by horizontal folding phones, which are expected to account for 6.31 million units in 2024 [80] 03 Consumer Psychology Insights of Folding Screen Mobile Phone Users - The user demographic for folding screen phones is predominantly male and urban, with a significant preference among high-education individuals [91][92] - The primary reasons for purchasing folding screen phones include a stronger sense of technology and innovation, with a budget of 8,000 to 10,000 yuan being common among users [109][110] - Users are primarily corporate managers, with a high interest in technology and brand reputation [94][95]