户外新消费研究：折叠自行车行业专题：高景气新消费赛道，龙头引领扩容与破圈

Investment Rating - The report maintains an "Outperform" rating for the durable consumer goods industry [2] Core Insights - The folding bicycle industry is characterized as a small yet high-growth new consumption sector, driven by its lightweight, portable, and urban lifestyle adaptability [4][5] - The global demand for bicycles is stable, with folding bicycles showing low penetration but high growth rates, projected retail revenue growth of 20.7% and retail volume growth of 13.1% from 2019 to 2024 [4][24] - The Chinese market is highly concentrated, with the top five companies holding a combined market share of 73.7% by retail revenue in 2024, indicating a clear competitive landscape [4][47] Summary by Sections Global Market Overview - The global folding bicycle market is expected to reach a retail revenue of 231 billion yuan and a retail volume of 3.7 million units by 2024, with a compound annual growth rate (CAGR) of 20.7% for revenue and 13.1% for volume from 2019 to 2024 [24][27] - The penetration rate of folding bicycles globally is only 2.1%, indicating significant growth potential [24] Chinese Market Dynamics - The retail revenue of folding bicycles in China is projected to grow from 400 million yuan in 2019 to 1.8 billion yuan in 2024, with a CAGR of 35.1% [4][35] - The market is characterized by a high concentration of major brands, with Dahon leading with a retail volume share of 26.3% and a retail revenue share of 36.5% in 2024 [4][47] Competitive Landscape - The competitive landscape in China is dominated by Dahon, Brompton, and Decathlon, with Dahon being the clear leader in both volume and revenue [4][44] - Brompton, positioned in the high-end market, holds a retail revenue share of 25.7%, while Decathlon focuses on the mid-range segment [4][47] Consumer Trends - The demand for folding bicycles is driven by urban commuting needs and the growing popularity of outdoor activities, particularly among younger demographics [19][20] - The folding bicycle's adaptability to various scenarios, including commuting and leisure, enhances its appeal, particularly in urban settings [23][24] Future Growth Opportunities - The folding electric bicycle segment is identified as a potential growth area, especially in developed markets where penetration rates are higher [36][41] - Dahon is expanding its product matrix and exploring overseas markets, particularly in electric assist bicycles, which offer higher average selling prices and profit margins [56]