Changjiang Securities·2025-12-04 14:12Investment Rating - The investment rating for the company is "Buy" and is maintained [6][8]. Core Insights - In Q3 2025, the company achieved sales of 93,000 vehicles, a year-on-year decrease of 39.0%, with revenue of 27.36 billion yuan, down 36.2% year-on-year. The vehicle gross margin was 15.5%, a decline of 5.4 percentage points year-on-year. Despite short-term impacts from the MEGA recall, the company's product advantages and brand design remain strong, with a clear future model plan and ongoing optimization of direct sales channels. The "dual-energy strategy" is expected to further enhance the company's competitive edge, indicating significant future sales potential [2][4][6]. Summary by Relevant Sections Sales and Revenue Performance - In Q3 2025, the company sold 93,000 vehicles, with an average selling price of approximately 278,000 yuan. The sales volume decreased by 39.0% year-on-year and 16.1% quarter-on-quarter. The revenue for Q3 2025 was 27.36 billion yuan, with vehicle sales revenue at 25.87 billion yuan, reflecting a year-on-year decline of 37.4% [6][8]. Profitability Metrics - The company reported a net loss attributable to shareholders of 620 million yuan in Q3 2025, compared to a profit in the previous year. The adjusted net profit (Non-GAAP) was a loss of 360 million yuan. The gross margin for Q3 was 16.3%, with a vehicle gross margin of 15.5%, primarily impacted by the MEGA recall costs [4][6]. Future Outlook - The company expects Q4 2025 deliveries to be between 100,000 and 110,000 vehicles, a year-on-year decline of 30.7% to 37.0%. The projected revenue for Q4 is between 26.5 billion and 29.2 billion yuan, down 34.2% to 40.1% year-on-year. For the full year 2025, the expected delivery volume is between 397,000 and 407,000 vehicles, a decrease of 20.7% to 18.7% year-on-year [6][8]. Strategic Developments - The company is enhancing its dual-energy vehicle lineup and expanding its direct sales network, with 551 retail centers across 157 cities as of October 2025. The company has also opened its first overseas retail center in Tashkent, Uzbekistan, selling models such as the L9, L7, and L6 [6][8].