Shenwan Hongyuan Securities·2025-12-07 09:50Investment Rating - The report indicates a positive investment outlook for the home appliance sector, with a recommendation to focus on undervalued stocks with high dividends and stable growth potential [3][4]. Core Insights - The home appliance sector index outperformed the CSI 300 index, rising by 1.8% compared to the 1.3% increase in the CSI 300 [3][4]. - Key companies such as Lek Electric, Stone Technology, and Huaxiang Co. led the gains, while companies like Yitian Intelligent and Zhejiang Meida faced declines [3][8]. - Stone Technology reported significant sales growth during the Black Friday period, with a 41% increase in vacuum cleaner sales and a 361% increase in washing machine sales in Europe [3][12]. - The report highlights three main investment themes: 1. Self-Electric: The reversal of real estate policies is expected to benefit the white goods sector, which is characterized by low valuations and high dividends [3]. 2. Exports: Companies like Ousheng Electric and Dechang Co. are recommended due to their stable profitability and expanding customer orders [3]. 3. Core Components: The demand for key components is expected to exceed expectations, with recommendations for companies like Huaxiang Co. and Shun'an Environment [3]. Industry Dynamics - The report notes a decline in domestic sales for major appliances in October 2025, with air conditioning production down by 27.9% year-on-year and sales down by 20.1% [34]. - Refrigerator production and sales also saw declines, with production down by 9.8% and sales down by 6.11% [40]. - Washing machine production remained stable with a slight decline of 0.2%, but exports increased by 6.41% [43]. - The report emphasizes the impact of rising raw material prices, particularly copper and aluminum, which have increased by 22.52% and 7.50% year-on-year, respectively [14]. Data Observations - The home appliance sector's performance in October showed a mixed picture, with air conditioning and refrigerator sales declining, while washing machine exports increased [34][40][43]. - The report provides detailed statistics on the sales performance of various appliances, indicating a challenging market environment for domestic sales [34][40][43].