Changjiang Securities·2025-12-07 11:44Investment Rating - The investment rating for the real estate industry is "Positive" and maintained [11]. Core Insights - The pressure on the existing market poses challenges for pricing by real estate companies, but it is not the most significant factor affecting alpha. The real constraint on alpha is the contraction of market activity, with a relative shortage of investable cities and quality land. Although the number of participating companies has decreased compared to previous years, competition remains intense. The difficulty in replenishing effective inventory and high premium rates are notable challenges. To break the further contraction of market activity, policy support is essential, which, despite its limited overall effect, is expected to provide support for quality properties and structural markets [2][8]. Market Performance - The Yangtze River Real Estate Index decreased by 1.97% this week, with an excess return of -3.24% relative to the CSI 300, ranking 31 out of 32 industries. Year-to-date, the real estate index has increased by 6.58%, with an excess return of -9.93% relative to the CSI 300, ranking 26 out of 32 [5][16]. Policy Developments - The central government emphasizes the implementation of urban renewal actions, integrating it with safety hazard elimination and stabilizing the real estate market. Local measures include home purchase subsidies in Nanning and support for quality housing development in Chongqing, which includes increasing the supply of quality land and promoting the construction of high-quality residential projects [6][18]. Sales Trends - The transaction volume of new homes in 37 sample cities showed a year-on-year decline of 44.0% over the past four weeks, while second-hand homes in 17 cities decreased by 24.6%. Year-to-date, new home sales in 37 cities are down 15.0%, while second-hand homes are up 5.6% [7][19]. Key Focus Areas - The long-term alpha in the new home market is expected to be driven by quality properties, with companies that have advantages in inventory age, location, and brand likely to continue outperforming. The pressure from old inventory is anticipated to ease marginally as the volume of old stock decreases over time [8].