“扩大服务消费”最直接方向：文旅公司变革：股权变更，项目收并购，管理层变革等

Investment Rating - The report maintains an "Accumulate" rating for the industry [1] Core Insights - The expansion of service consumption policies is aimed at increasing the supply of quality services, with a notable rise in per capita service consumption expenditure from 46.1% in 2015 to 46.8% in the first three quarters of 2025 [4][9] - Capital operations in the cultural tourism sector are increasing, with significant asset securitization activities optimizing service supply [4][10] - The report highlights several companies in the cultural tourism sector that are expected to benefit from capacity expansion and structural changes, including Changbai Mountain, Emei Mountain A, Lijiang Co., West Region Tourism, Tianfu Culture Tourism, Jiuhua Tourism, and Huangshan Tourism [4][11] Summary by Sections Industry Trends - The report discusses the recent trends in the retail and service sectors, noting a decline in the Shenyuan retail index by 0.83% and a rise in the Shanghai Composite Index by 0.37% during the week of December 1 to December 5 [14][18] - Year-to-date performance shows the Shenyuan retail index up by 3.18%, while the Shanghai Composite Index has increased by 16.44% [14][18] Company Valuation Table - The report includes a valuation table for various companies, indicating their market capitalization and projected earnings for 2024, 2025, and 2026, with several companies rated as "Accumulate" [12][15][21] - Notable companies include Songcheng Performance, with a market cap of 209 billion and a projected net profit of 11.37 billion for 2024, and Changbai Mountain, with a market cap of 133 billion and a projected net profit of 1.58 billion for 2025 [12][21]