Changjiang Securities·2025-12-07 13:15Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry [11]. Core Insights - The Federal Reserve announced a 25 basis point reduction in the federal funds rate to a target range of 4.00%-4.25% on September 18, 2025, marking a return to a rate cut cycle after nine months. This cycle is expected to continue for the remainder of the year and into the next two years [2][5]. - The impact of the rate cut on the supply side of the U.S. home appliance industry is significant and has a higher transmission efficiency compared to the demand side, which typically shows improvement with a delay of 1-2 quarters after the end of the rate cut cycle [6][24]. - The revenue contribution from the recent rate cut to domestic appliance companies may not be evident in the short to medium term, necessitating further observation of the U.S. economic fundamentals [8][48]. Summary by Sections Introduction - The report analyzes the effects of the Federal Reserve's monetary policy easing on domestic appliance companies that have established a significant presence in the U.S. market [5][16]. Response of the U.S. Home Appliance Industry to Rate Cuts - On the supply side, U.S. appliance manufacturers typically see a turning point in new order amounts immediately following the initiation of a rate cut cycle, with shipment growth rates usually aligning with new orders or lagging by one quarter [6][22]. - On the demand side, while historical data shows that demand for home appliances improves after rate cuts, this improvement is often delayed until 1-2 quarters after the last rate cut [24][30]. Stock Performance of Appliance Companies During Rate Cuts - Anticipation of rate cuts tends to boost stock prices of U.S. appliance companies initially, but actual performance is often driven by valuation post-announcement. Recent cycles have shown muted stock performance due to the industry's maturity [7][34]. - Historical analysis of Whirlpool's stock performance indicates that while the stock tends to perform well before rate cuts, it often experiences a pullback after the cuts are implemented [34][38]. Investment Recommendations - The report suggests focusing on high-quality industry leaders with structural growth and high dividend returns, recommending companies like Midea Group, Haier Smart Home, and Gree Electric for their strong domestic and emerging market sales [8][48]. - Additionally, it highlights brands with global reach and product diversification, such as Anker Innovations and Ninebot, as potential investment opportunities [8][48].