AI动态跟踪系列（十二）：AppLovin业绩保持亮眼，AI为广告营销注入新活力

Investment Rating - The industry investment rating is "Outperform the Market," indicating an expected performance that exceeds the market by more than 5% over the next six months [27]. Core Insights - AppLovin, a leading mobile advertising technology platform, has shown impressive growth, with a revenue of $1.405 billion in Q3 2025, representing a 68% year-over-year increase, and a net profit of $836 million, up 92% year-over-year [10][12]. - The company is expanding its client base beyond game developers to include web advertising and e-commerce, with the launch of the Axon Ads Manager self-service platform, which has seen a 50% weekly increase in spending from self-service advertisers since its introduction [9][10]. - The integration of AI in advertising is evolving, with marketing agents capable of generating tailored advertising content and assisting brands in navigating cultural and legal differences in foreign markets [15][17]. Summary by Sections Company Overview - AppLovin, founded in 2012 and headquartered in Palo Alto, California, serves over one billion users daily and provides a comprehensive advertising intermediary service through its AI-driven platforms, including AXON, MAX, and Adjust [4][5]. Financial Performance - In Q3 2025, AppLovin achieved a revenue of $1.405 billion, a 68% increase year-over-year, and a net profit of $836 million, also up 92% year-over-year. The company anticipates Q4 2025 revenue between $1.57 billion and $1.6 billion, reflecting a 12% to 14% quarter-over-quarter growth [10][12]. Future Outlook - AppLovin plans to enhance its self-service platform and introduce AI-driven advertising features to attract new advertisers, with expectations of significant growth in new advertiser numbers by 2026 [14][25]. - The demand for AI-driven marketing solutions is increasing, particularly among domestic companies looking to expand internationally, highlighting the potential for growth in the AI and advertising sector [15][17]. Investment Recommendations - The report suggests focusing on companies in the AI and advertising space, including 汇量科技, 迈富时, 易点天下, 蓝色光标, 值得买, 焦点科技, and 百融云-W, as they are expected to benefit from the growing integration of AI in marketing [25].