Orient Securities·2025-12-08 07:47Investment Rating - The report maintains a "Buy" rating for the company [3][5][9] Core Insights - The company is expected to face pressure on its revenue growth due to a high base from national subsidies and increased losses from new business ventures. The forecast for 2025-2027 revenue has been adjusted to 1,304/1,348/1,423 billion yuan, with adjusted net profit estimates of 263/225/442 billion yuan [3][8][9] - The target market value is set at 502.3 billion yuan, corresponding to a target share price of 173.32 HKD, based on a 11X PE valuation for 2026 [3][9] Financial Forecasts - Revenue projections for 2025-2027 are 1,304 billion yuan (2025), 1,348 billion yuan (2026), and 1,423 billion yuan (2027), with year-on-year growth rates of 12.53%, 3.37%, and 5.58% respectively [4][9] - Adjusted net profit estimates are 263 billion yuan (2025), 225 billion yuan (2026), and 442 billion yuan (2027), reflecting a decrease from previous forecasts due to anticipated losses in new business segments [3][9] - The company’s gross margin is expected to be 15.7% in 2025, 15.4% in 2026, and 16.1% in 2027, indicating a slight improvement over the forecast period [4][9] Business Segment Performance - The company anticipates a significant decline in its electrical appliance revenue in Q4 2025, projecting a revenue of 1,497.7 billion yuan, a year-on-year decrease of 14.0% [8] - The daily necessities segment is expected to maintain double-digit growth, with projected revenue of 1,180.5 billion yuan in Q4 2025, reflecting a year-on-year increase of 10.5% [8] - New business revenue is projected to reach 135.1 billion yuan in Q4 2025, with an operating loss of 168.1 billion yuan, indicating a slight increase in losses due to higher investments in 京喜 and international business [8][9]