Bank of China Securities·2025-12-09 05:21Group 1 - The report maintains a "stronger than market" rating for the social service sector, highlighting the recovery of service consumption as a new engine for expanding domestic demand, supported by continuous policy benefits [2][3][17] - The report emphasizes the importance of optimizing the holiday system to stimulate travel demand, with the upcoming long Spring Festival holiday expected to enhance travel willingness and extend travel distances [37][38] Group 2 - In the tourism sector, domestic travel continues to grow, with 888 million domestic trips taken during the National Day and Mid-Autumn Festival holidays, reflecting a 1.6% year-on-year increase, although per capita spending remains under pressure [23][27] - The cross-border travel market is heating up due to visa-free policies and improved flight capacity, with 1.78 billion inbound and outbound travelers recorded in Q3 2025, a 12.9% year-on-year increase [27][29] - The report suggests focusing on companies with clear long-term growth logic and project reserves, such as Changbai Mountain, Huangshan Tourism, and Lijiang Co., while also highlighting the potential of travel agencies like Lingnan Holdings and Zhongxin Tourism [40] Group 3 - The hotel industry is currently under pressure, with demand yet to be fully released, and companies are focusing on cost control and efficiency improvements to sustain profit growth [5][14] - The restaurant sector is experiencing a slowdown in market growth, with competition becoming more rational, leading to a stabilization in average spending per customer [5][17] - The duty-free industry shows signs of marginal recovery, with sales in Hainan's offshore duty-free market turning positive year-on-year, benefiting from the upcoming closure of Hainan Island and the advantages of duty-free licenses [5][19] Group 4 - The human resources service industry continues to grow, driven by flexible employment and outsourcing, although overall recruitment confidence remains low [5][23] - The exhibition industry is expected to benefit from a warming business environment, while international exhibitions need to be monitored due to geopolitical changes [5][23]