DEHUA TB(SZ:002043) Huachuang Securities·2025-12-11 05:00Investment Rating - The report gives a "Buy" rating for the company with a target price of 15.19 CNY [2][10]. Core Views - The company, TUBABO (兔宝宝), is a leading player in the decorative panel industry, focusing on the sales of decorative materials, particularly plywood, which is well-suited for the lower-tier market [7][14]. - The company has a strong channel layout and brand strength, targeting both C-end and small B-end markets, with significant growth potential in the underdeveloped markets [10][9]. - The report forecasts revenue growth of 0.3%, 10.3%, and 9.7% for 2025-2027, with net profit growth of 33.5%, 0.8%, and 9.3% respectively [10][7]. Summary by Sections 1. Industry Overview - TUBABO has been a key player in the decorative panel industry for over 30 years, becoming one of the largest in terms of sales scale and channel coverage [14]. - The company’s revenue is primarily derived from decorative materials, which accounted for 81% of total revenue in 2024, while the custom home business has been declining [15][22]. 2. Market Dynamics - The decorative panel market is characterized by a fragmented competitive landscape, with significant opportunities in the C-end and small B-end markets [9][61]. - The company’s main product, plywood, is favored in traditional woodworking systems, while particleboard is preferred by large custom furniture manufacturers [50][55]. 3. Channel Strategy - TUBABO is accelerating the establishment of specialty stores in rural areas, with a notable increase in the number of stores [7][10]. - The company is also enhancing its online presence through partnerships with e-commerce platforms to drive traffic and customer acquisition [7][10]. 4. Financial Performance - The company’s revenue from panel sales reached 48 billion CNY in 2024, with an 8% year-on-year growth [32]. - The brand licensing business has shown stable growth, contributing significantly to the overall gross margin, with a gross margin rate of 99% [34][38]. 5. Future Outlook - The report anticipates a recovery in the real estate market, which will positively impact the company’s business in the medium to long term [10][7]. - The company is expected to leverage its channel advantages and brand strength to capture substantial growth in the lower-tier markets [10][9].