鸣鸣很忙：招股书梳理：高效供应链及数字化能力，构筑零食量贩行业头部企业-20251211

Investment Rating - The report does not explicitly state an investment rating for the company Core Insights - The company, Ming Ming Hen Mang, is a leading player in the snack retail industry, with a total of 14,394 stores across 28 provinces in China as of December 31, 2024, indicating significant market penetration [6][2] - The Chinese food and beverage retail market is projected to reach 7.1 trillion yuan in 2024, growing at a CAGR of 5.2% from 2019 to 2024, with the snack retail segment expected to grow from approximately 2.9 trillion yuan in 2019 to 3.7 trillion yuan in 2024 [13][14] - The company primarily generates revenue through franchising, with franchise income accounting for 98.8% of total revenue in 2024, amounting to 38.89 billion yuan [28][37] - The company has a strong supply chain management system, combining self-operated and outsourced logistics, with 25 self-operated warehouses and 11 third-party warehouses, ensuring efficient distribution [50][51] Summary by Sections Company Overview - Ming Ming Hen Mang is positioned as a top player in the snack retail industry, having established a significant presence since its founding in 2016 and the acquisition of Zhao Yi Ming in 2023 [6][2] Market Growth - The food and beverage retail market in China is expected to grow steadily, with the snack retail segment projected to expand significantly, particularly in lower-tier cities [13][14][15] Revenue and Profitability - The company reported a revenue of 39.34 billion yuan and a gross profit of 2.999 billion yuan in 2024, reflecting a year-on-year increase of 282.15% and 288.31% respectively [28][31] - Adjusted net profit reached 910 million yuan in 2024, showing a substantial increase of 288.67% compared to the previous year [31] Franchise Model and Expansion - The company has rapidly expanded its franchise network, adding 8,083 new franchise stores in 2024, with a total of 14,379 stores by year-end [37][42] - Approximately 58% of the stores are located in county and town areas, indicating a strong focus on penetrating lower-tier markets [42] Supply Chain and Digitalization - The company employs a robust supply chain strategy, with a focus on digitalization to enhance efficiency in product selection, logistics, and store management [50][51] - The logistics costs as a percentage of total revenue have been effectively controlled, indicating superior management compared to industry peers [50] Product Offering and Pricing Strategy - The company emphasizes high-quality and cost-effective products, with an average price approximately 25% lower than similar products in offline supermarkets [47] - The product range includes over 1,800 SKUs per store, with a significant portion being custom products developed in collaboration with manufacturers [47]