Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 3.02, representing a potential upside of 57% from the current price of HKD 1.92 [6][7]. Core Insights - The company is strategically embracing AI, which is expected to stabilize and improve its business performance. The focus is on high-quality business development and optimizing revenue sources, leading to a significant improvement in gross margin [7]. - The company reported a revenue of RMB 775 million in the first half of 2025, a decrease of 10.6% year-on-year, primarily due to a strategic reduction in low-margin businesses. However, it achieved an adjusted net profit of RMB 17 million, marking a significant turnaround from a loss of RMB 187 million in the same period of 2024 [7]. - The advertising business is under pressure due to policy adjustments and environmental factors, but there is an expectation for gradual recovery in 2026 as consumer spending improves [7]. Financial Summary - Total revenue for the fiscal year ending December 31, 2023, was RMB 2,227,684 thousand, with a projected decline to RMB 1,339,255 thousand in 2024, followed by a recovery to RMB 1,612,762 thousand in 2025 [4][9]. - The adjusted net profit is expected to improve from a loss of RMB 767,674 thousand in 2023 to a loss of RMB 521,922 thousand in 2025, indicating a trend towards profitability [4][9]. - The gross margin is projected to increase from 67% in 2023 to 71% in 2025, reflecting improved operational efficiency [9][10].
微盟集团（02013）：全面拥抱AI，业务有望企稳回升