Guoyuan Securities2·2025-12-12 10:52Investment Rating - The report maintains a "Buy" rating for Tencent Music (TME.N) with a target price of $21.84, indicating a potential upside of 20.0% from the current price of $18.20 [1][5]. Core Insights - Tencent Music's revenue for Q3 2025 reached 84.6 billion RMB, driven by strong performance in online music services, which saw a year-on-year growth of 27.2%, accounting for 82.4% of total revenue [3][8]. - The company is focusing on building new business models around fan economy, with non-subscription revenue showing accelerated growth, primarily from advertising services, offline performances, and artist-related merchandise sales [3][5]. - The penetration rate of the SVIP membership program has increased, leading to a 17.2% year-on-year growth in subscription revenue, reaching 45.0 billion RMB [4][9]. - The company is leveraging AI technology to enhance its content creation, distribution, and commercialization processes, aiming to solidify its leadership in the online music market [10][12]. Financial Summary - Total revenue is projected to grow from 27,752 million RMB in 2023 to 40,215 million RMB by 2027, with a compound annual growth rate (CAGR) of approximately 9.8% [6][15]. - Net profit is expected to increase significantly from 4,920 million RMB in 2023 to 11,198 million RMB in 2027, reflecting a strong growth trajectory [6][15]. - The adjusted net profit margin is forecasted to improve from 18.81% in 2023 to 29.79% in 2027, indicating enhanced profitability [6][15]. Market Position and Valuation - The report highlights Tencent Music's strategic shift from user scale expansion to deepening user value extraction, supported by technological innovations and product iterations [10][12]. - The valuation is based on an 8x price-to-sales (PS) ratio for online music business and a 5x price-to-earnings (PE) ratio for social entertainment business, justifying the target price of $21.84 [5][12].