GUOTAI HAITONG SECURITIES·2025-12-14 02:37Investment Rating - The report assigns an "Overweight" rating for the automotive industry [1]. Core Insights - The "Guidelines for Compliance with Price Behavior in the Automotive Industry" is expected to advance the anti-involution process, which will help regulate price competition in the domestic automotive sector [4][6]. - The implementation of these guidelines is anticipated to slow down the price war in the automotive market, leading to improved profit margins for manufacturers and dealers, particularly benefiting dealers who have seen a decline in profitability in recent years [6]. - The report recommends specific companies for investment, including Zhongsheng Holdings, with related targets being Yongda Automotive and Harmony Auto. For vehicle manufacturers, recommended stocks include XPeng Motors, BYD, Leap Motor, Great Wall Motors, Changan Automobile, Geely, SAIC Motor, and GAC Group [6]. Summary by Sections Regulatory Framework - The guidelines require automotive manufacturers to adopt pricing strategies based on production costs and market demand, ensuring compliance across all pricing behaviors in vehicle sales and financial services [6]. - Clear and fair pricing practices are mandated, including explicit rebate policies and respect for dealers' pricing autonomy [6]. Market Impact - The guidelines are expected to enhance the pricing ecosystem within the automotive supply chain, particularly benefiting manufacturers as they are the dominant players in the industry [6]. - For dealers, the guidelines promote transparent pricing, compliance in promotional activities, and prohibit misleading pricing tactics that could deceive consumers [6]. Financial Projections - The report includes performance forecasts and financial valuations for key companies, indicating expected earnings per share (EPS) and price-to-earnings (PE) ratios for 2024 to 2026 [7]. - Companies such as Great Wall Motors, SAIC Motor, and BYD are highlighted with specific EPS and PE metrics, all rated as "Overweight" [7].