2025年11月金融数据点评：有效信贷需求仍显疲态，存款搬家放缓

Investment Rating - The report maintains a "Recommended" rating for the banking industry [1]. Core Insights - The effective credit demand in the banking sector remains weak, with a slowdown in deposit migration observed [5]. - Social financing (社融) increased by 2.49 trillion yuan in November, showing a year-on-year increase of 159.7 billion yuan, while the total social financing stock grew by 8.5% year-on-year [5]. - The contribution of government bonds and RMB loans to social financing has weakened, while corporate bonds and off-balance-sheet financing have gained traction [5]. - The demand for credit from the household sector continues to be weak, with a notable decrease in short-term loans [5]. - The growth rates of M1 and M2 have declined, indicating a slowdown in deposit migration [5]. - The report suggests that the support from government bonds for social financing is diminishing, and credit demand still needs to recover [5]. - The report highlights the ongoing dividend value of banks, driven by factors such as a low-interest-rate environment and substantial dividend payouts, and continues to favor the banking sector [5]. Summary by Sections Banking Industry Overview - The banking sector is experiencing a decline in effective credit demand and a slowdown in deposit migration [5]. Social Financing and Credit Demand - In November, social financing increased by 2.49 trillion yuan, with a year-on-year increase of 159.7 billion yuan, while the total stock grew by 8.5% [5]. - RMB loans increased by 405.3 billion yuan in November, which is a year-on-year decrease of 116.3 billion yuan [5]. - Household loans decreased by 206.3 billion yuan, indicating insufficient consumer demand [5]. Monetary Supply and Deposits - M1 and M2 growth rates were 4.9% and 8% respectively, with a month-on-month decline [5]. - The total deposits in financial institutions increased by 1.41 trillion yuan in November, which is a year-on-year decrease of 760 billion yuan [5]. Investment Recommendations - The report recommends focusing on banks such as Industrial and Commercial Bank of China, Agricultural Bank of China, and others, highlighting their ongoing dividend value [5].