Shenwan Hongyuan Securities·2025-12-14 07:16Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [1]. Core Insights - The real estate market is expected to stabilize, with core cities likely to see a recovery sooner. Two major opportunities are identified: the rise of "good housing" policies and the strong performance of quality commercial enterprises during a monetary easing cycle [1][26]. - The report highlights a significant decline in new and second-hand housing transactions, with new home sales in 34 key cities dropping by 12.3% week-on-week and 32% year-on-year in December [2][5]. - The report emphasizes the importance of policy measures from the Central Economic Work Conference aimed at stabilizing the real estate market, including city-specific strategies for inventory reduction and supply optimization [26][27]. Summary by Sections Industry Data - New home sales in 34 key cities totaled 242.3 million square meters, down 12.3% week-on-week, with first and second-tier cities seeing a 12.9% decline [2][5]. - Year-on-year, December sales in 34 cities decreased by 32%, with first and second-tier cities also down by 32% [5][6]. - The inventory of unsold residential properties in 15 cities increased by 0.2% week-on-week, with a current available area of 90.05 million square meters [19][20]. Policy and News Tracking - The Central Economic Work Conference held on December 10-11 focused on stabilizing the real estate market through various measures, including encouraging the acquisition of existing properties for affordable housing [26][27]. - Qingdao introduced the first national "Good Housing" construction standard system, aiming to add at least 12,000 quality housing units by 2026 [29][30]. - New policies in Changsha regarding housing provident funds aim to ease home purchasing for families with two or more children and streamline processes for workers from other regions [29][30]. Company Dynamics - Major real estate companies reported significant declines in sales for November, with Poly Developments down 24.9% to 18.02 billion yuan and China Jinmao down 0.02% to 8 billion yuan [33][34]. - New City Holdings issued bonds worth 1.75 billion yuan with a 4% interest rate, while Yuexiu Property secured a 2 billion yuan loan [33][34]. - The report notes that the average price-to-earnings ratio for mainstream A/H listed real estate companies is projected at 21.2 for 2025 and 18.5 for 2026 [1].