基金销售行业进一步规范，多家券商优化两融业务布局

Investment Rating - The report maintains an "Overweight" rating for the non-bank financial sector [1] Core Insights - The non-bank financial sector has shown resilience, with the insurance and securities industries outperforming the CSI 300 index recently. The insurance sector increased by 2.41%, while the securities sector rose by 0.36% [11] - The report highlights the regulatory changes in the fund sales industry, aiming to standardize practices and enhance investor protection [16][20] - The insurance industry is expected to benefit from economic recovery and rising interest rates, with a focus on health and pension insurance products [33][48] Summary by Sections Non-Bank Financial Subsector Performance - In the last five trading days (December 8-12, 2025), the insurance sector and securities sector outperformed the CSI 300 index, with overall non-bank financials rising by 0.83% [11] - Year-to-date performance shows the insurance sector up by 23.19%, while the overall non-bank financial sector increased by 8.70% [12] Securities Sector - Trading volume has decreased month-on-month, with an average daily trading volume of 21,190 billion CNY in December, a 20.67% increase year-on-year but a 5.45% decrease from the previous month [16] - The margin financing balance reached 25,080 billion CNY, a year-on-year increase of 32.96% [16] - The average price-to-book (PB) ratio for the securities industry is projected at 1.3x for 2025 [21] Insurance Sector - The total assets of the insurance industry surpassed 40 trillion CNY, reflecting a 12.5% increase from the beginning of the year [32] - Regulatory changes have been implemented to optimize long-term stock holding risk factors, encouraging insurance companies to adopt a long-term investment approach [23][24] - The insurance sector's valuation is currently at historical lows, with a projected P/EV of 0.62-0.95 for 2025 [33][48] Multi-Financial Sector - The trust industry is experiencing a transition phase, with total assets reaching 29.56 trillion CNY, but profits have significantly declined [34] - The futures market saw a trading volume of 7.70 billion contracts in November, with a transaction value of 66.61 trillion CNY, indicating growth in trading activity [40][41] - The report suggests that innovation in risk management will be crucial for the future development of the futures industry [42] Industry Ranking and Recommendations - The report ranks the sectors as follows: Insurance > Securities > Other Multi-Financial [48] - Key companies recommended include China Life, Ping An, New China Life, China Pacific Insurance, CITIC Securities, and Tonghuashun [48]